This time we hosted our APRC (Asia Pacific Research Committee) colleagues from around the region in a joint event.

At our previous conference in 2022, we asked… "AI in Insights: Friend or Foe?”. We had a feeling at the time that change was coming. We had no idea just how suddenly that change would happen. 

This year's theme aimed to get us thinking about the future of “us", the humans in the story. As large language models like ChatGPT rapidly weave their way into the insights industry, how will our role evolve? What are we doing now that we soon won’t need to do? What will we soon be compelled to do that we haven’t even considered yet? 

We explored the human element in an increasingly machine-driven insights world. As non-humans perform more and more creative tasks, what continues to set us apart? Is there anything enduringly unique about human intelligence, human creativity, and human empathy, or is the silicon coming for those qualities too? 

Click on the link below to see our list of speakers and to find out who the winners were!